Insights into the student mind

We are a leading student market research consultancy in the UK and Ireland. We provide employers, universities, professional bodies and researchers with unparalleled insights into students’ career thinking. Our work supports attraction, equality, diversity, brand, virtual engagement, talent management and career service planning.

Cibyl is the new name for Trendence UK and Ireland.

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Annual surveys and bespoke research projects

We carry out annual surveys benchmarking early career brands as well as bespoke research projects focusing on select topics of interest. While we specialise in big quantitative datasets gathered through national surveys, we're equally equipped to run qualitative projects for our clients by facilitating student focus groups and interviews. We help you to understand general trends in student populations, aspirations and perceptions over time as well as to take a deep-dive into niche topics.

Working with a pool of 1.5 million school and university students and graduates from all year groups and regions, we provide uniquely representative and insightful perspectives.

Macarons

UK and Ireland graduates

The biggest national surveys of students’ career aspirations and of the effectiveness of employer brands.

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School lockers

UK schools

Cibyl School Leaver Research explores how and why school students make decisions about their future.

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Bespoke projects

The unique research projects Cibyl undertakes answer the topical and timely questions that you may have, specific to your needs.

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Some of our clients

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Great work

‘Thanks again for all of the analysis – really interesting and so key to helping us with our strategy.’


Early careers recruiter from the engineering, design & manufacture / scientific research & development sector