We are a leading student market research consultancy in the UK and Ireland. We provide employers, universities, professional bodies and researchers with unparalleled insights into students’ career thinking. Our work supports attraction, equality, diversity, brand, virtual engagement, talent management and career service planning.
Cibyl is the new name for Trendence UK and Ireland.
We carry out annual surveys benchmarking early career brands as well as bespoke research projects focusing on select topics of interest. While we specialise in big quantitative datasets gathered through national surveys, we're equally equipped to run qualitative projects for our clients by facilitating student focus groups and interviews. We help you to understand general trends in student populations, aspirations and perceptions over time as well as to take a deep-dive into niche topics.
Working with a pool of 1.5 million school and university students and graduates from all year groups and regions, we provide uniquely representative and insightful perspectives.
UK and Ireland graduates
The biggest national surveys of students’ career aspirations and of the effectiveness of employer brands.