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About us
Cibyl is a form of Sybil, derived from the Greek sybilla or sibilla, meaning 'prophetess' -- seeing the future.
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Cibyl, part of Group GTI, is an independent, global Advisory and Talent Intelligence partner focused on emerging talent and the future of work.
For more than a decade, we have advised over 200 leading employers, professional bodies and universities across the UK, Ireland and international markets on how to navigate generational change. Our work helps organisations respond not only to workforce transformation, but to the evolving expectations, motivations and wellbeing of young people entering education and employment.
Each year, we engage with more than 100,000 school, college and university students, building one of the most robust longitudinal datasets in the emerging talent landscape. With over 200 million data points and growing, Cibyl delivers more than insight, we provide strategic clarity at global scale.
Our research extends far beyond employability. We explore the forces shaping young people's decisions and identities: career ambition, mental health, financial pressure, social mobility, purpose, belonging, and wellbeing. By connecting these human realities to workforce strategy, we help organisations design talent approaches that are commercially effective and socially responsible.
For more than a decade, we have advised over 200 leading employers, professional bodies and universities across the UK, Ireland and international markets on how to navigate generational change. Our work helps organisations respond not only to workforce transformation, but to the evolving expectations, motivations and wellbeing of young people entering education and employment.
Each year, we engage with more than 100,000 school, college and university students, building one of the most robust longitudinal datasets in the emerging talent landscape. With over 200 million data points and growing, Cibyl delivers more than insight, we provide strategic clarity at global scale.
Our research extends far beyond employability. We explore the forces shaping young people's decisions and identities: career ambition, mental health, financial pressure, social mobility, purpose, belonging, and wellbeing. By connecting these human realities to workforce strategy, we help organisations design talent approaches that are commercially effective and socially responsible.
Working together
We aim to be an extension of your data and insights team (or maybe even be your team if you don’t have one). We help identify your opportunities and challenges and bring insight and data-driven ideas to help. We ask for input to help shape our surveys, bespoke studies and focus groups.
Consultation
Tell us your objectives, ideas and questions. Explain your early careers brand, values, programmes and roles. Outline your ideal student profiles and how you’re currently attracting.
We consult with you so that we can understand your needs.
We’ll recommend relevant Cibyl tracking study data. For bespoke needs, we may also suggest focus groups, social media listening and third party datasets.
We consult with you so that we can understand your needs.
We’ll recommend relevant Cibyl tracking study data. For bespoke needs, we may also suggest focus groups, social media listening and third party datasets.
Research
We use Cibyl datasets and the most appropriate qualitative and quantitative methods for your needs.
For bespoke work, we will: design the questions and focus group structure; conduct the survey programming and hosting; run the fieldwork; and do the analysis.
Our researchers and analysts keep in contact with you throughout.
* Focus group options: 1. participant sourcing only, 2. participant sourcing, focus group facilitation, transcripts, 3. participant sourcing, focus group facilitation, transcripts, and written report.
For bespoke work, we will: design the questions and focus group structure; conduct the survey programming and hosting; run the fieldwork; and do the analysis.
Our researchers and analysts keep in contact with you throughout.
* Focus group options: 1. participant sourcing only, 2. participant sourcing, focus group facilitation, transcripts, 3. participant sourcing, focus group facilitation, transcripts, and written report.
Results workshop
We provide you with in-depth and bespoke analysis.
We produce your report in a shareable slide-deck. This is generally delivered as a face-to-face or virtual workshop with key stakeholders in your organisation, sharing findings and highlights.
For bespoke work, we can provide live dashboards via a business intelligence tool.
We produce your report in a shareable slide-deck. This is generally delivered as a face-to-face or virtual workshop with key stakeholders in your organisation, sharing findings and highlights.
For bespoke work, we can provide live dashboards via a business intelligence tool.
Ongoing support
After you receive your main results, the Cibyl team continue to support you with any follow up requests to ensure you get the most value from the data and are able to turn the insights into actions that will have real impact.
We can answer the key questions important to you and help you with further data analysis, internal stakeholder engagement, and any support around business cases or executive summaries.
We can answer the key questions important to you and help you with further data analysis, internal stakeholder engagement, and any support around business cases or executive summaries.
Cibyl is part of Group GTI
We aim to help students realise their potential in the world of work through technology, content and tools. Our research consultancy (previously known as Trendence UK and Ireland) was set up over a decade ago. It aims to give all of our clients and partners (employers, universities and schools) a greater understanding of students’ career thinking in order to better engage and connect with them.
