Why use Cibyl?

Our MRS-qualified researchers have more than a decade of experience in finding the answers that employers, universities, professional bodies and other organisations seek.

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Our strengths

Our insights help our clients to develop their brands and consciously attract and recruit the talent they need.


  • Provide the most representative samples of students across the UK & Ireland
  • Capture all diversity metrics, allowing for intersectional analysis
  • Integrate secondary data sources on student populations
  • Use the most appropriate qualitative and quantitative research methods for the topic
  • Provide you with in-depth and bespoke analysis of your results.


  • Inform early careers attraction strategies
  • Shape diversity and inclusion priorities
  • Evaluate the effectiveness of employer brands
  • Help profile and target key student populations
  • Become an employer’s research partner throughout the recruitment cycle

We talk to:

  • School students aged 12–18
  • University students
  • Graduates.

Meet the team

Dasha Karzunina
Dasha Karzunina
Head of Research
Eimear McNabb
Eimear McNabb
Business Lead
Rachel Johnson
Rachel Johnson
Strategic Development Lead
Lisa Marris
Lisa Marris
Senior Research Analyst
Bethany Appiah
Bethany Appiah
Marketing Executive

About GTI

Cibyl is part of Group GTI.

We aim to help students realise their potential in the world of work through technology, content and tools. Our research consultancy (previously known as Trendence UK and Ireland) was set up over a decade ago. It aims to give all of our clients and partners (employers, universities and schools) a greater understanding of students’ career thinking in order to better engage and connect with them.

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